Greenbank has announced it will participate in Purple Tuesday 2019, taking place on 12 November. Purple Tuesday promotes the £2.25 trillion* global spending power of disabled people and their families and calls on all organisations to make changes to improve the customer experience for disabled people.
Greenbank has a key focus on helping people with disabilities, supporting them in a safe environment that is dedicated to fulfilling their potential.
Why Purple Tuesday?
Purple Tuesday has been developed by disability organisation Purple; which works with businesses to improve the customer experience for disabled people.
Last year, the first ever Purple Tuesday was a huge success – with over 1,500 pledges to make concrete changes and improve the customer experience for disabled people. This included commitments such as: staff training, digital audits, better signage and training of frontline staff in basic British sign language. Purple Tuesday gathered support from over 750 businesses.
Comment from Mike Adams, Purple CEO:
“I am delighted Greenbank is involved in Purple Tuesday. It underlines their public commitment to improve the customer experience for disabled people. “Meeting the needs of disabled customers makes commercial sense for businesses and I am hopeful others will follow Greenbank’s lead. Together we can and commit to change the customer experience for disabled people for good.”
Comment from Mary Beaumont, Greenbank CEO:
“I welcome the opportunity to be involved in Purple Tuesday. Greenbank provides an environment for people to achieve their potential through inclusive education, sport and leisure activities. Greenbank Sports Academy has made a commitment to work with Quest, the UK’S leading quality scheme for sport and leisure industry. At Greenbank College we are committed to ensuring that our Customer Service students are trained to say basic greetings using British Sign Language. Through this we will continue to ensure that we address inequalities and create more welcoming and accessible environments for our disabled customers”.